What is so impactful about Visual Media?

Most of the information that our brain registers is most of the time through the visual content that is available to us. Often we are so engaged with videos, reels, gifs, pictures that we just do not take care of the content. Our taste is driven by the aesthetics, the landscape and the picturesque features that soothe our eyes and imagination. Almost 90% of the visual stimulation brings a simulation to our brain which is of a completely unique nature.

There must have been moments when individuals would have given a thought to the dynamics of spending a precious and non – returnable resource like TIME, more than it ought to be spent on engaging with all this visual graphics and media. What is it that makes them so lucrative and interesting? It is something that we always want to understand, just like a secret ingredient to a traditional recipe.

What makes all this visual information available so attractive is perhaps the high intensity mental stimulation it brings with itself. It isn’t only restricted to mere stimulation, but the involvement of cognitive, creative, psychological and behavioral changes that such a dimension is capable of bringing along with itself. There is always so much to discover, learn, imagine, fantasize, create and find about all that from a limited space and scene. It breaks those barriers of the requirement and need of being at a place or with a person to experience something. There is art, science, mathematics, beauty, nature and creativity to experience just from the comfort of home, workplace or travel. Diverse cultures can be understood and seen through the different works of literature and cinematography from regions across the globe, and best is that it comes with no cost, as there is no need to become a part of that culture, one can comfortable remains in their own culture and still can learn and pick up new things and goodness from other cultures, to create a blended culture according to one’s understanding.

Such a difference and advancement made by the technical inputs is highly appreciable and helps in the contemporary globalization dynamics. One becomes better equipped to bring the necessary behavioral changes according to the need of the time. Although it might have some disadvantages too, but the outreach of an information through visual media is maximum, breaking the language and socioeconomic barriers. With its high level of outreach, the visual media in today’s time is the best way to reach out to anyone and everyone with the positive thoughts and ideas of change that one wishes to foster in order to make the world a better place to live in!

Sneha Pandey
M. A. Psychology
University of Delhi

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