Unveiling the Journey of Cassandra Morales Thurswell

Cassandra Morales Thurswell is a visionary leader in the consumer products industry. As the CEO and founder of Kitsch, a Los Angeles-based hair accessories and beauty brand, she has expanded the company into a hair-focused lifestyle brand that emphasizes sustainability.

Thurswell’s passion for sustainability led her to launch Kitsch in 2010 with a mission to create high-quality hair accessories that were both affordable and eco-friendly. Since then, she has expanded Kitsch’s product line to include a range of hair care and beauty products, all of which are sustainably sourced and packaged.

Under Thurswell’s leadership, Kitsch has gained a reputation as a brand that not only offers stylish and affordable hair accessories but also prioritizes sustainability. The company has implemented sustainable practices in every aspect of its business, from using recycled materials in product packaging to partnering with manufacturers that prioritize eco-friendly practices.

In addition to promoting sustainability, Thurswell has also fostered a culture of inclusivity and diversity at Kitsch. The brand offers hair accessories and beauty products for all hair types and textures and has worked to ensure that its marketing and branding are inclusive and representative of all its customers.

Thurswell’s commitment to sustainability and inclusivity has helped Kitsch become a leader in the hair accessories and beauty industry. Her visionary leadership has not only expanded the brand’s product offerings but also created a loyal customer base that values sustainability and inclusivity. As Kitsch continues to grow, Thurswell’s focus on sustainability and inclusivity will undoubtedly continue to be at the forefront of the brand’s mission.

–Staff Reporter