Paris Hilton Launched New Fragrance Line 'Ruby Rush' In India

The famous Actor, DJ, and heiress Paris Hilton recently arrived in Mumbai for the launch party of her new fragrance Ruby Rush. The global icon mingled with the crowd at Mumbai Airport and even gave selfies to fans before striking a few poses for the paparazzi gathered outside the airport.

“We are elated to host Paris Hilton in Mumbai for the launch of her latest fragrance, Ruby Rush. Baccarose has been distributing & marketing Paris Hilton fragrances since 2018 & the Rush Collection of fragrances has been a great success. Ruby Rush will be the new extension to the collection and we are looking forward to introducing it to our customers,” says Biju Antony, CEO & Executive Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.

The company informed us that the new fragrance Ruby Rush is a vibrant Rush Collection addition with a sleek silhouette and a bold, rich attitude. It was designed to empower the wearer and is a valid symbol of confidence and power that draws attention and admirers and embodies Paris Hilton’s dynamism.

The fragrance is encapsulated in Hilton’s signature feminine silhouette design. The packaging, which is a stunning red colour, reflects the striking, sensual, and bold personality of the woman who wears it, the company said in a statement.

At the event, she was seen wearing a red jumpsuit with a plunging neckline and her signature sheer silver gloves. Before the event, she took to Instagram to share a video in which she can be seen trying different outfits for the event. Interestingly, all outfits that were under consideration were Indian attires, designed by Indian designer, Shubhika of Papa Don’t Preach fashion label, as Paris wanted to bring out the essence of the Indian culture.

“I am obsessed with my new RUBY RUSH fragrance, it’s my go-to scent for day and night. I wear it to give me confidence and feel powerful. I love the colour red, it radiates energy and makes me feel sexy. In addition, red is the colour of the root chakra that allows us to be grounded and connected to universal energies, which is hot,” Paris said.