Image Credit: DNA

TV advertisements have a significant impact on children’s eating habits and overall health, raising concerns about the tactics used by companies to promote their products. The World Health Organization (WHO) has warned that food advertisements targeted at children can have fatal consequences, based on extensive research conducted since 2009.

The WHO has urged countries to establish policies that regulate the content of food advertisements, including limits on the amounts of fat, trans fat, sugar, and salt. They have also called for stricter regulations to hold companies accountable for their marketing practices. These measures aim to protect children from misleading promotions and harmful food products.

Companies often use attractive packaging, catchy slogans, and claims of boosting immunity or enhancing growth to entice young consumers. However, these claims lack scientific evidence, and the excessive consumption of products high in sugar, salt, and trans fat poses serious health risks.
Children are particularly vulnerable to the allure of packaged foods showcased in TV ads, leading to a detrimental impact on their well-being. The WHO emphasizes the need to limit the use of techniques that attract children, such as colorful packaging or endorsements by celebrities.

Parents and consumers must be aware of the nutritional content of products and not solely rely on marketing tactics. Individuals have the right to access accurate information about the quality, quantity, and standards of goods in the market. Complaints regarding misleading advertisements can be filed through the Food Safety Standards Authority of India (FSSAI) website, phone, email, or social media accounts, as well as through state-level food commissioners.

– Re-reported from the article originally published in DNA

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