Utah haircare brand focuses on empowering girls’ self-discovery.


Sadie and Abby Bowler, young entrepreneurs from Utah, recently launched their haircare line, SadieB, aimed at empowering girls. Despite the excitement surrounding the launch, the sisters faced disappointment when they couldn’t find their products on the shelves of a local Target store.

Their journey to create SadieB began years ago, inspired by their father’s entrepreneurial spirit and supported by the University of Utah’s Lassonde Entrepreneur Institute. Now, with the brand officially launched, they are navigating the challenges of business ownership.

Image credit: The salt lake tribune

SadieB’s mission is to challenge unrealistic beauty standards imposed on girls by traditional haircare brands. Instead of focusing on “fixing” flaws, SadieB celebrates girls’ achievements and identities. Their products cater to different interests and activities, like hiking or sports, providing solutions tailored to girls’ needs.

Despite setbacks, Sadie and Abby remain determined to redefine the dialogue in the beauty industry and uplift girls. They believe that their products fill a gap in the market by specifically targeting Gen Z girls. Their message also resonates with moms, who often have significant purchasing power.

SadieB is not just a haircare brand; it’s a movement centered around mental hygiene and wellness. The sisters are committed to promoting confidence and self-care, emphasizing the importance of mental health in their brand’s mission. They have partnered with Girl Up, a UN Foundation project, to support mental health education programs.

For Sadie and Abby, Target is just the beginning. They envision SadieB becoming the number one personal care brand for girls, reaching households across the country. Despite the challenges they’ve faced, they remain optimistic about the future of their brand and the impact it will have on girls’ lives.

Their story is a testament to the power of female entrepreneurship and the importance of challenging societal norms. As they continue to grow SadieB, Sadie and Abby are determined to create a brand that inspires confidence, celebrates diversity, and promotes holistic well-being for girls everywhere.

Repurposed article originally published in The salt lake tribune

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