Mother Dairy Cuts Dhara Cooking Oil Prices by Rs 15-20 per Litre

Image Credit: The Indian Express

Mother Dairy, a leading milk and dairy products company, has announced a reduction in the Maximum Retail Price (MRP) of its Dhara brand of cooking oils. The price cut ranges from Rs 15 to Rs 20 per litre and will be effective immediately. The company plans to release the new stocks in the market next week.

According to a statement released by Mother Dairy, the decision to reduce prices is based on the falling prices of crude palm oil, which is the primary raw material used to make cooking oils. The company hopes that the price cut will help pass on the benefits of lower input costs to its customers.

The price reduction applies to all variants of Dhara cooking oils, including soybean, mustard, sunflower, and rice bran oil. The company has also assured customers that there will be no compromise in the quality of the products despite the price cut.

Mother Dairy is a leading player in the cooking oils market, with Dhara being one of the most trusted and popular brands in the segment. The price cut is expected to provide a significant boost to the brand’s sales and increase its market share.

RE-reported from the story originally published in The Indian Express