Reels Dominates Meta India with 2 Billion Daily Shares as the Fastest-Growing Segment

Reels, a short video feature on social media platform Meta (formerly known as Facebook), has become the fastest-growing segment in India with two billion daily shares. Reels is a popular feature that allows users to create and share short videos set to music, similar to the popular app TikTok.

The success of Reels in India can be attributed to its widespread popularity among the country’s youth, who are always on the lookout for new and creative ways to express themselves online. Additionally, the COVID-19 pandemic has also played a significant role in driving the popularity of Reels, as more people turn to social media for entertainment during lockdowns.

The success of Reels has also opened up new opportunities for creators and influencers in India, who can now reach a wider audience through their short videos. Brands and businesses have also recognized the potential of Reels as a marketing tool, and many are now partnering with popular creators to promote their products and services.

While Reels faces competition from other short video platforms, such as TikTok and Instagram, it has managed to establish itself as a dominant force in the Indian market. Its popularity is only expected to grow in the coming years, as more people turn to social media for entertainment and as the platform continues to introduce new features and tools for creators.

Re-reported from the story originally published in Safalta English