Babita Baruah Takes the Reins as VML India CEO, Aims for Technological Excellence

Babita Baruah Appointed CEO for VML India

Leading global advertising firm VML has announced the appointment of Babita Baruah as the Chief Executive Officer for its India operations, effective March 1, 2024.

Baruah’s Dual Role Across WPP and VMLY&R Thailand

Babita Baruah, a seasoned professional with over two decades of experience in advertising and marketing, will assume a dual role. She will serve as the regional client lead for WPP’s Ford International Market Group and as the executive director at VMLY&R Thailand.

Strategic Vision for India’s Ambitious Brands

Expressing her enthusiasm, Baruah shared, “It’s an honor to lead a market like India for VML. I look forward to connecting creativity, experience, data, and technology.”

Extensive Industry Background and Accomplishments

Baruah’s journey in the advertising and marketing sector commenced at JWT/Wunderman Thompson India, where she spent nearly 20 years handling global and local brands such as PepsiCo, Unilever, Nestlé, Kellogg’s, Godrej, Kotak Mahindra, Reliance, and Aditya Birla.

In 2017, she joined GTB as the managing partner. Her career took an international turn in 2021 when she assumed the WPP Lead role for Ford business across six regions and became the executive director at VMLY&R Thailand, overseeing operations in India, New Zealand, Australia, South Africa, and the Middle East.

British Chevening Scholar and Industry Speaker

A British Chevening Scholar, Baruah has been a speaker at various global forums, including the India Conference at Harvard Business School in 2016. She serves as a super mentor for WPP Stella India, a women’s network dedicated to advancing women’s progress in the workplace.

Audrey Kuah Welcomes Baruah Back to India

Commenting on Baruah’s appointment, VML APAC’s co-CEO Audrey Kuah stated, “Babita is no stranger to India. With her experience, we aim to elevate our India business to new heights in 2024.”

Vision for 2024: Elevating VML India to New Heights

Baruah’s leadership is expected to bring innovation, growth, and a high-performance culture to VML India. Under her guidance, the firm aims to strengthen its position as a preferred destination for India’s ambitious brands and talented individuals.

Re-reported from the article originally published in The shethepeople