How Influencers Are Reviving the Art of Saree Draping

The saree has long been a cherished symbol of Indian culture, passed down through generations as a family heirloom. It is more than just a piece of fabric; it represents heritage, tradition, and a deep-rooted connection to one’s roots. However, as fashion trends evolve, the art of saree draping—a skill essential to bringing this beautiful garment to life—is at risk of fading away. Ironically, the ones most affected by this loss seem to be A-listers and celebrities, who often rely on professionals to drape their sarees for significant events.

Enter a new wave of influencers and professionals who are redefining the art of saree draping, adding modern twists to this traditional garment. Among them, Dolly Jain stands out as a master draper for India’s elite, including the Ambani family. Starting her journey as a young woman learning the craft from her mother-in-law, Dolly has become renowned for her expertise in blending traditional methods with personal style, keeping the art form alive and relevant.

While Dolly Jain preserves the conventional draping techniques, a new generation of influencers is reimagining the saree for today’s youth. Natasha Thasan, known as ‘The Saree Architect,’ has introduced ‘Drape Therapy’ to a global audience. Her innovative styles, which can be draped in under a minute, challenge traditional methods and make the saree accessible to everyone, regardless of cultural background or gender.

Similarly, Pooja Jagadeesh has experimented with draping techniques. Her creative approach has made the saree a versatile option for work, travel, and casual outings. Adding a layer of modernity to the saree is Ashwini Narayan, a saree stylist, inspired by her parents’ zero-waste lifestyle, incorporated sustainable practices into her work, showcasing that a saree is not just for special occasions but can be a part of a sustainable lifestyle.

These influencers have undeniably sparked a resurgence in saree draping, blending tradition with contemporary fashion. Brands like The Saree Sneakers and Urban Drape have popularized pairing sarees with unconventional accessories like sneakers and crop tops, appealing to a younger audience and making the saree fun and trendy.

The saree is not just a garment; it is a symbol of cultural identity. As Aarti Kawlra discusses in her essay, “Sari and the Narrative of Nation in 20th-Century India,” the saree became an emblem of “Indianness” during nationalist movements, representing South Asian culture and feminine beauty. The modern resurgence of saree draping, thanks to these influencers, ensures that the saree remains a relevant and cherished part of the fashion world, bridging the gap between the past and the present.

By modernizing this ancient practice, they are not just keeping the art of saree draping alive—they are ensuring and it thrives in today’s ever-changing fashion landscape.

Subha KS- Staff Reporter