"Aishwarya Sharma and Puma's Eco Commitment"

Puma’s “Voices of a Re: Generation” initiative, originally centered in Europe and the U.S., has now expanded its horizons by welcoming Indian sustainable fashion advocate, Aishwarya Sharma, to the project. Sharma, based in Delhi, India, is well-known for her advocacy of sustainable fashion and her dedication to women’s rights, climate change, and social media.

Sharma’s role in the initiative, which begins this month, involves delving into the challenges and opportunities Puma faces in the realm of sustainability. She will also play a vital role in enhancing how Puma communicates its sustainability efforts to its Indian audience.

Expressing her enthusiasm for the partnership, Sharma stated, “I believe it’s crucial for people worldwide to understand the realities of sustainability. This collaboration with Puma will offer me an insider’s perspective on how a major corporation addresses this vital and intricate challenge. Having a voice in shaping Puma’s sustainability communication provides an opportunity to instigate change and set industry standards, a prospect I eagerly anticipate.”

Puma’s “Voices of a Re:Generation” initiative, launched earlier this year, empowers young voices to work alongside industry leaders and aid the brand in identifying areas for improvement. This collaboration has already resulted in the creation of the Puma Re:Gen Reports, a podcast series targeting younger generations to engage with sustainability issues. The latest development sees Aishwarya Sharma collaborating with Puma’s existing young voices, including U.S.-based upcycler Andrew Burgess, German sustainable living vlogger Luke Jaque-Rodney, and French visual artist Jade Roche.

The partnership with Aishwarya Sharma underscores Puma’s commitment to driving sustainability efforts globally and involving diverse voices in shaping a more sustainable future.

Re-reported from the article originally published in The footwearnews