Annie Lindmark’s Vision for a More Sustainable World Through Innovation – A SheSight Exclusive
In this feature, SheSight is thrilled to share the inspiring journey of Annie Lindmark, a Swedish leader making a global impact through her innovation, leadership, and sustainability work. She has been recognized for her leadership and achievements, including being selected to the prestigious list “Future Female Leader of the year” for two consecutive years by the Swedish organization Ledarna and named “Innovator of the Year” by Samsung. She describes herself as both a “futurist” and a “realist”. She is a doer, bringing together emerging technologies, diversity, inclusion, and sustainability in her work.
In a conversation with Dr.CeeVee, Managing Editor of SheSight, Annie reflected on what sparked her passion for innovation. As a child, she was eager to explore different interests—from Thai boxing to theater. “I’ve always been a very curious person,” she reflected, smiling at the memory. She credits her parents for giving her the freedom to follow her instincts and try new things, a mindset that has stayed with her throughout her career. “My path hasn’t been a straight line, but it’s always been driven by curiosity,” she said, describing how each step eventually led her to where she is today.
This curiosity led her to a career in innovation, where she has spent years working within Sweden’s innovation ecosystem and internationally. As Program Director at Vinnova, Sweden’s Innovation Agency, she helped foster disruptive technologies and supported startups that challenge traditional ways of thinking. “I’ve always been drawn to projects that rethink how things can be done,” she explained. It’s a theme that runs through her entire career—finding ways to turn the status quo upside down in search of something better.
One of the highlights of her career was a stint in Silicon Valley, where she worked with Nordic Innovation House to promote startups from the Nordic region and strengthen ties between Sweden and the U.S. “The energy in Silicon Valley is something else,” she recalled. “It’s a place where people are always pushing the envelope, always thinking ahead.” It’s clear that this experience left a lasting impression on her, reinforcing her passion for creating change through innovation.
Now, Annie’s focus is on the non-profit H&M Foundation, where she leads efforts to fund groundbreaking innovations that promote a socially inclusive and planet-positive textile industry. The foundation, a separate organization from the H&M Group, has a clear mission: to use philanthropic resources to tackle big, often risky challenges. One of its standout initiatives is the Global Change Award, which aims to reduce the textile industry’s emissions by 2050. “The fashion industry is huge, and with that comes huge challenges,” Annie explained, her voice taking on the tone of someone deeply committed to solving these problems.
The Global Change Award has supported 46 innovations since its launch in 2015, offering both grants and mentorship to help innovators scale their ideas. But what excites Annie the most isn’t just the technical solutions. “Sustainability isn’t just about products. It’s about changing behavior, too,” she pointed out. For her, shifting consumer habits, attitudes and creating positive narratives is just as critical to achieving sustainability as creating, for example, new materials or improving production processes.
Annie is also deeply committed to empowering women entrepreneurs. She co-founded W Empowerment, a network designed to help women build personal leadership skills and navigate the often tricky startup world. Through meetups and workshops, W Empowerment creates a space for women to share experiences, learn from each other, and build the confidence to pursue their own entrepreneurial dreams. “We wanted to create a space where women could come together, learn, and feel empowered,” Annie shared. It’s clear that the initiative isn’t just another professional network—it’s personal for her.
But for all her professional accomplishments, Annie also knows the importance of balance, particularly as a mother and a leader juggling multiple roles. “I used to say yes to everything that brought me energy,” she admitted, “but I’ve realized I need to be more selective.” These days, she only takes on projects that align with her values and that truly energize her. A strong support system, especially her spouse, is also key to managing everything. “Having a solid network around you—whether it’s family, friends, or colleagues—is so important,” she added.
When asked how we can encourage more innovators to focus on solving global challenges, Annie’s response was direct: “Funding is key. Organizations need to prioritize projects that address the UN Sustainable Development Goals. But it’s also about role models. We need to highlight innovators who are doing impactful work and give them the support they need. And it starts in schools too—making young people feel like they can be part of the solution is crucial.”
The conversation shifted to artificial intelligence (AI) and its potential role in sustainability. Annie sees tremendous promise. “We’ve seen AI used to predict natural disasters like earthquakes or optimize agricultural practices,” she explained. But she was quick to note that not all applications of AI are useful, pointing out examples of frivolous AI tools like apps that recreate conversations with ex-partners. For her, the focus must remain on AI’s potential to make a real difference, particularly in reducing carbon emissions and addressing climate challenges.
As the discussion wrapped up, Annie offered a powerful message to women aspiring to achieve great things: “The future isn’t something we should wait for—it’s something we can create. I know it sounds cliché, but we can start working today to shape the future we want to see. It’s all about taking action now, and we all have the power to do that.”
Annie Lindmark is more than just an award-winning leader—she’s someone deeply committed to making the world a better place. We would like to extend a heartfelt thank you to Annie Lindmark for sharing her inspiring journey with us. We wish her continued success in shaping a future filled with bold ideas and meaningful change. Thank you, Annie, for reminding us that the future is something we can all create.
-Staff Reporter
