“Mirror mirror, on the wall

Who is the most beautiful of all?”

Image Credit : Vivek Vadoliya, Vogue India

Scroll through your social media, and you’ll see flawless faces, dramatic eye looks, and the latest skincare gadgets everywhere. The beauty world is booming, and it’s not just about the perfect feeds we see online anymore. Today’s trends focus on embracing your natural beauty while exploring the coolest advancements in skincare and cosmetics. From DIY hacks going viral on TikTok to celebrities sharing their elaborate routines on YouTube, the beauty scene is more interactive and exciting than ever.

Koccido Makeup Brushes

If you have noticed, one of the hottest trends taking over social media and your favorite beauty YouTubers’ channels isn’t a new eyeshadow palette or the latest contouring trick – it’s embracing your natural beauty with a minimalist approach. This trend is all about highlighting your features with fewer products and letting your natural skin shine through.

Image Credit: Beeco (Pinterest business)

The Less-is-More Movement: Skinimalism

Let’s skip the full face of make-up with foundation, concealer, contouring, highlighting, and try a natural “no make-up” look. The new approach encourages you to embrace and appreciate your unique skin qualities, flaws and all. It’s a refreshing change that focuses on enhancing what you already have rather than hiding it. That’s the beauty of skinimalism.

This movement is a breath of fresh air for those overwhelmed by the complex skincare routines and layers of makeup promoted online. It says, “less is more” and focuses on achieving healthy, glowing skin with a minimalist approach.  It is just incorporating products into your skincare regime more mindfully.

Here’s why this is having a major moment:

  • Natural Beauty is Back: People are embracing their unique features and ditching the pressure to achieve pore less, airbrushed skin.
  • Focus on Skincare: This encourages a simple but effective skincare routine with high-quality, natural ingredients. The goal is to have healthy skin that needs minimal makeup coverage.
  • Save Time and Money: No more spending hours applying makeup or a fortune on countless products. It is all about a streamlined routine that’s easy on your wallet and your time.
  • Confidence Boost: Embracing your natural skin can be incredibly empowering, feeling confident and beautiful in your own skin, imperfections and all.

Image credit: Watsons

My Skinimalist Routine:                                   

  1. Start with a gentle, exfoliating cleanser containing AHA or BHA to remove dead skin cells and impurities.
  2. Follow up with a toner that includes salicylic acid to help clear acne and blackheads.
  3. Finish with a moisturizer and sunscreen to protect your skin.

After simplifying my own skincare routine, I’ve found that this trend truly makes a difference. Why not give this minimalist approach a try and see how it changes your beauty routine? You might be surprised at how radiant you look with a little less makeup!

–Surangama Guha is a homemaker, ex-teacher, and former administrator of a reputed school. She is also a dancer with a passion for music. She believes in herself, takes a hand, opens a mind, and touches a heart.