Brides Opting for DIY Wedding Makeup Over Glam Squads

As brides seek to sidestep the hassle of securing reliable beauticians, many are embarking on the challenge of managing their own wedding day makeup.

Reflecting on her mother’s wedding album, one bride-to-be was struck by the overdone makeup and resolved to take control of her own bridal look. This decision mirrors a broader cultural shift, as evidenced by numerous Indian brides opting for self-styled makeup over traditional beauty services.

For these brides, assuming responsibility for their makeup offers more than just autonomy—it’s also a savvy financial choice, a means of achieving a curated aesthetic, or simply a preference for a more natural appearance. By diving into the stories of these brides, one can glean insight into the motivations driving this emerging trend.

Some brides, like Tanya Sethi and Neha from Mumbai, found themselves unexpectedly thrust into the role of makeup artist when their hired professionals canceled last minute. Despite the initial stress, they embraced the challenge, drawing on their own makeup skills and online tutorials to craft their bridal looks.

Others, such as Prabhleen Malhi and Felicia D’cruz, deliberately chose to forgo professional makeup services in favor of a more personalized approach. Malhi opted to invest in quality makeup products rather than splurging on an artist, while D’cruz, an artist herself, valued the opportunity to meticulously craft her own look without the distractions of a crowded dressing room.

Moreover, as couples increasingly gravitate toward simpler, more intimate wedding ceremonies, brides are seizing the opportunity to tailor their makeup to suit the occasion. Court weddings, in particular, have become a platform for brides like Meghna Verghese and Satshya Tharien to showcase understated yet elegant makeup looks, reflecting a broader trend toward relaxed and personalized wedding experiences.

In essence, the rise of brides managing their own makeup signals a departure from traditional expectations and a celebration of individuality and autonomy. It represents a shift towards weddings that prioritize authenticity and simplicity over extravagance, empowering brides to take charge of their special day in every aspect, including their appearance.

Re-reported the article originally published in She the People.