Deepika Padukone Becomes First Indian to be Louis Vuitton Ambassador

Deepika Padukone has been appointed Louis Vuitton’s first-ever Indian brand ambassador

Actor Deepika Padukone has been appointed Louis Vuitton’s first-ever Indian brand ambassador, the French luxury house announced Tuesday. The 36-year-old Bollywood star’s role was unveiled as part of a new handbag campaign, which sees her joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots.

As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modelled for the brand. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a mock vintage book cover alongside stars like Léa Seydoux and Sophie Turner.

“Following a strong collaborative relationship with the Maison… the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton,” the fashion house announced in a press release.

“When you’re 18 and have just started earning, you don’t even bother looking into a Louis Vuitton store when you walk past it because you know you’re never going to be able to afford it,” Deepika Padukone is quoted as saying. “There are some things that are aspirational and then there are some things that are just completely out of your orbit. My association with Louis Vuitton is the latter.”

“I’m a very practical, pragmatic person in reality, but I keep having to pinch myself because I can’t believe this is real,” she added. “And it speaks to the kind of diversity I hope to see in the future.”