E-Commerce Solution Provider Assiduous Global Raises $15 Million In Funding

Bengaluru-based e-commerce accelerator Assiduous Global raised $15 million in a funding round led by Pulsar Capital. The “world’s fastest-growing patent-pending AI-powered cross-border E-Commerce” platform will use the funding to expand the global footprint across international markets like Europe and Southeast Asia and enhance the technological architecture and business expansion.

The funding round saw participation from 9Unicorn, Venture Catalyst, StrongHer VC, Carlos Cashman (Founder of Thrasio), Rajan Navani (JetLine Group of Companies), and others.

Somdutta Singh, founder and CEO of Assiduus, stated, “It is a significant backing from such eminent funds. As a global e-commerce accelerator, we have cemented an enduring presence in the industry by empowering countless brands to scale their operations across the fast-evolving e-commerce multiverse.”

Assiduus Global is Somdutta’s 3rd venture. Somdutta, an entrepreneur, angel investor, and author, was named the Women Entrepreneur of the Year 2022 by the Indian Achievers Forum and featured among Fortune India’s 50 most powerful businesswomen.

“In the next few years, the traditional brick-and-mortar sales and distribution model will transform, and Assiduus is helping brands drive that disruption,” said Vish Narain, Managing Partner of Pulsar Capital – an investment firm.

“I’ve always been a firm believer in the power of technology to scale both the sale and experience of great e-commerce products. With Assiduus, this experience not only becomes seamless but super-efficient too. Also excited about the global growth opportunity as digital native consumers increase their life in the metaverse,” said Rajan Navani, VC and MD of JetLine Group of Companies.