Indian Influencer Makes History at Milan Fashion Week
Masoom Minawala Mehta, a prominent Indian influencer and content creator, achieved a remarkable milestone at the ongoing Milan Fashion Week by becoming the first creator from India to grace the runway as a showstopper. Notably, she walked for Vaishali S, the first Indian female designer to showcase her collection at this prestigious event. Minawala’s journey to success is inspiring. She initiated a startup at 19, venturing into Chinese-imported shoes, but the endeavor faced setbacks and closed within a year. Armed with a fashion styling diploma from London’s University of the Arts, she later launched her fashion website, which eventually evolved into vlogging, gaining significant traction on social media platforms. Now with over 1.2 million Instagram followers, Minawala’s online brand employs 15 full-time staff members.
Her global influence is evident through collaborations with more than 500 brands worldwide. She also demonstrates her commitment to empowering women by supporting female entrepreneurs and investing in early-stage startups. Amid the COVID-19 pandemic, she launched the #SupportIndianDesigners campaign. Minawala’s career trajectory showcases her visionary approach, aiming to democratize fashion. This year marked her fourth consecutive appearance at Milan Fashion Week, solidifying her reputation as a trailblazer.
Re-reported from the article originally published in Daily News Post
