Jasmeen Kaur: Unveiling the Mesmerizing Palette Behind the ''Laddoo Peela to Mouse Colour' Social Media Sensation

Colors like red, yellow, green, blue, and white are the first that come to mind, but the world of color names is far more diverse. Delve deeper, and you’ll find terms like ivory, salmon pink, mustard yellow, and many others that are commonly used. Then there’s Jasmeen Kaur, an internet sensation based in Delhi, who has introduced a unique palette of quirky desi color names like ‘laddoo peela,’ ‘kaleji color,’ and ‘mouse color.’

Jasmeen, a businesswoman, gained viral fame when a video of her exclaiming, “so beautiful, so elegant…just looking like a wow,” while describing an ethnic outfit on Instagram went viral. Yashraj Mukhate even created a song based on her viral dialogue, and celebrities like Deepika Padukone, Ranveer Singh, and Nick Jonas embraced the ‘just like a wow’ style.

But it’s not just her catchphrase that has captivated the internet. Her distinctive color names, used to describe the outfits on her Instagram handle, ‘designmachinessuitlive,’ have piqued curiosity. Let’s decode a few of these unique color names:

Laddoo Peela: A rich and vibrant yellow reminiscent of the delightful Indian dessert.
Mouse Color: Describing a beautiful shade of brown, reimagining the common rodent as a source of inspiration.
Gajari Pink: Inspired by the Hindi word for carrot, ‘gajari pink’ perfectly encapsulates this hue.
Kaleji Color: ‘Kaleji,’ meaning liver in Urdu, describes a deep yet subtle shade of pink.
Ghiya Color: A color resembling the hue of a bottle gourd.

This unique naming style isn’t exclusive to Jasmeen; it’s a common practice among boutique sellers in Delhi-NCR, using relatable Hindi words to describe various colors. Renowned fashion designer Masaba Gupta has also employed such creative terms, like ‘Barfi Pink’ for the color of her wedding lehenga. The fusion of language and color in this manner adds a delightful layer of cultural and linguistic diversity to the fashion world.

_{Repurposed article originally published in the India Today}