Kabita Singh; Creator of Kabita’s Kitchen

Kabita Singh, a popular content creator on YouTube and Instagram, has earned millions of followers for her easy-to-follow cooking tutorials on traditional Indian recipes. She also creates content on lifestyle, travel, and DIY. Singh speaks to SheSight Magazine on her journey as a content creator and entrepreneur, the challenges of consistently creating new videos, and partnering with brands to promote her masala brand, Kabita’s Kitchen Masala Mix.

Kabita Singh’s passion for cooking began in childhood. After moving to the UK, she began experimenting with a variety of recipes and returned to India in 2014.

In November of the same year, she created her YouTube channel with a focus on creating recipes that covered every detail so that anyone could follow them.

Singh also took feedback from her viewers seriously, replying to every comment and incorporating their suggestions into her videos. She attributes this practice to her growing popularity and relatability with viewers.

Creating new videos and recipes every week or month is a challenge, but Singh has a system in place. She posts videos on a fixed schedule, prioritizing recipes requested by viewers, seasonal and festival recipes, trending recipes, and those she loves cooking. As a content creator, Singh is constantly researching, creating, and interacting with her audience, which makes the job a 24/7 commitment.

–Staff Reporter