Magic in the Kitchen: Sherina Hasan’s Ferrite Journey from Passion to Tradition’s Keeper

Sherina Hasan’s incredible journey from a literature graduate to a pioneering entrepreneur is a story of passion and innovation. Despite her family’s lack of business background, Sherina’s interest in business grew stronger over time.

After working in Bangalore’s academic field for 14 years, Sherina’s return to Kerala became the turning point that ignited her entrepreneurial spirit. Her love for nature inspired her to explore a unique business idea that would merge her passion with a practical venture. This quest led her to cast iron, known for its natural properties and its versatility in cooking techniques. In September 2021, “Ferrite” was born.

However, constructing her venture was far from a walk in the park. Finding manufacturers who shared her commitment to uncompromising quality proved to be a formidable task. Networking and creating business connections also proved daunting due to her limited business knowledge. It was Sherina’s supportive circle of friends that emerged in guiding her through these hurdles.

Sherina’s Strategies

Sherina’s strategic use of platforms like Instagram and Facebook helped her connect with like-minded entrepreneurs, transcending geographical barriers. Working together on exhibitions with fellow women entrepreneurs acted as stepping stones, expanding her reach in the industry.

Ferrite offers a wide selection of 15 unique cast iron cookware options, along with clay pots and soapstone cookware. With a focus on blending tradition and sustainability, Sherina wants to encourage people to make mindful decisions aligned with the past. Her product range includes Grill Pan, Tadka Pan, Kadai, Skillet, and various others.

As Sherina begins her Pracol journey, she looks forward to new experiences as a Prayojika. Ferrite means more to Sherina than just a business – it’s a way to preserve traditions and nurture people. She’s proud to provide a link between generations, preserving the heritage of cooking methods.

Sherina Hasan’s journey beautifully shows how her passion leads to real change in society. With dedication and creativity, she’s become a force for change, sparking a cooking revolution that goes beyond business. Her story highlights the power of turning passion into a meaningful purpose.

Explore her products at https://pracol.com/prayaana-prayojika/ferritecastiron/