Masaba Gupta Discusses Her 2023 Festive Collection ‘Ila’ and Empowering Women

Renowned fashion designer Masaba Gupta recently shared insights into her latest festive collection, ‘Ila,’ in a candid conversation that went beyond fashion. ‘Ila’ represents a harmonious blend of commerce and art, embodying comfort and style for women during festive occasions. Masaba’s collection is designed for women on the go, reflecting the modern woman’s lifestyle.

The collection features versatile saris that are simpler and lighter, focusing on wearability and ease of styling. These pieces are solution-driven, allowing women to transition seamlessly from one occasion to another. Masaba highlights the importance of pairing jewelry effortlessly with her saris, emphasizing simplicity with a surprise element.

Masaba identifies festive classics, including printed kurtas with baggy salwars, plain Chanderi kurtas for versatile pairing, and statement black saris suitable for both day and evening events. She also recommends essential accessories like gold or silver chokers, well-fitted black leggings, kajal, and a signature fragrance.

In the era of social media, Masaba acknowledges the confidence and intelligence of today’s youth but expresses concern about unrealistic beauty standards. She emphasizes the need to choose role models carefully and applauds the progress made by women who have broken barriers and paved the way for future generations.

Fashion, according to Masaba, is evolving as individuals embrace their personal style, and brides are becoming more conscious of their choices. She also lauds the rise of Indian makeup brands that cater to diverse skin tones, emphasizing that they understand Indian skin better than most global brands.

Re-reported from the article originally published in The Telegraph India.