“Quiet luxury”: Fashion’s trend of understated elegance explained

Fashion’s “quiet luxury” trend shuns ostentation for refined elegance. Think soft cashmere and impeccably crafted accessories. Brands like The Row and Totême epitomize this understated sophistication.

Quiet luxury transcends trends, embodying timeless staples and a serene color palette. Materials like cashmere and silk reign supreme, emphasizing craftsmanship over flashy logos.

Expert Sophie Hersan explains that this trend resonates with French women’s effortless elegance. Pop culture, particularly shows like Succession, fuels this obsession with understated wealth.

Social media amplifies the narrative, with TikTok hashtags like #QuietLuxury gaining millions of views. Influencers like Sofia Richie Grainge epitomize this aesthetic, championing timeless sophistication.

The trend’s roots trace back to the 2008 recession, favoring functional pieces over extravagance. In today’s sustainability-focused landscape, quiet luxury aligns with thoughtful consumption and investment in lasting pieces.

To achieve the look, opt for rich knits, logo-free bags, sleek shoes, and quality coats. Take cues from style icons like Jennifer Lawrence, who effortlessly exudes quiet luxury in her understated ensembles.

Quiet luxury isn’t just about aesthetics; it’s a lifestyle choice promoting lasting value over fast fashion. Embrace timeless pieces that stand the test of time and reflect your refined taste.

Re-reported from the article originally published in INSTYLE.