Reboot Your Career as a Business Analyst

“There is no limit to what we, as women can accomplish” – Michelle Obama

What makes a good business analyst? If you are a business analyst with all skills and stand in the group of best business analysts, what gender are you? Look left, right, and center, you know the game.

The work culture has been changing for some time. The evolution of job markets along with generational change has brought innovations in different fields, most noticeably in Business Analytics jobs. It is a historically male-dominated sector where efforts are taken to carve space for women to intersect the technical domain at the cross-section between data and business.

According to the McKinsey Global Institute, women make up only 22% of the analytics workforce. It denotes women continue to be underrepresented in business analytics roles. Business analysis is a most demanding skill to build a start-up to achieve high investment returns.

Responsibilities of Business Analysts

1. Collecting and analyzing data
2. Picking out trends and patterns
3. Communicating observations and intuitions
4. Developing models and predictions
5. Aiding decision making
6. Collaborating with other teams
7. Consistently learning to stay updated.

Role of Women in Business Analytic

1. Diversification of perspectives: To lead to a more comprehensive understanding of data and possible solutions, women can bring distinct perspectives to the analysis of business. While analyzing the diverse customer groups or markets, it will be valuable where women are underrepresented.
2. Empathize and identify the customer need: Women’s personal experiences would develop a quality of better understanding of emotions and needs. This trait enables one to understand customer needs in order to develop solutions that align with them.
3. Teamwork and communication: Women can work effectively with stakeholders and teams to communicate solutions and ideas generated from data analysis.
4. Innovative: Women’s perspectives can contribute to innovations and ideas as solutions. They can bring fresh proposals for problem-solving and data analysis, which pave the way for creative and effective solutions.
5. Role Model: Women as Business analysts become the motivation and role model for other women. They can encourage other women to pursue this career by sharing their experiences as guidance along with the tools and resources they need to kick start.

At the end of the day, it is all about project success. Business analyst has to work in a collaborative environment leading planning, discussions, deliverables, tasks, and milestones. Tasks should be completed on time to keep the team and project moving forward to keep the client’s confidence high. So which gender does that better?

–Praveena Lakshmi, is a certified Content Writer and a Business Communication and Soft skill Trainer.