Strategies to Boost LinkedIn Personal Branding and Follower Growth

Turning your LinkedIn profile into a powerful asset for professional growth necessitates a multi-faceted approach, as discussed during a panel at TechSparks 2023. Experts highlighted the importance of optimizing your profile, sharing valuable content, expanding your network, and actively engaging with connections. The discussion focused on strategies for building a compelling personal branding on LinkedIn.

Content strategy played a central role in the conversation. Ramya Ramachandran of Whoppl emphasized the need for creators to align their content with their desired brand image while recognizing the unique nature of various social platforms. She pointed out that LinkedIn is ideal for personal storytelling and professional experiences, distinguishing it from platforms like Instagram and YouTube.

Vedika Bhaia underscored the growing relevance of video content on LinkedIn, as the algorithm favors it. She encouraged experimentation with different content types to engage the audience effectively. Rohan Ganatra stressed the importance of user engagement with visual content, suggesting a gradual transition from text-based posts to images and videos.

The panel also dispelled misconceptions about AI, emphasizing its role in enhancing storytelling and research, rather than posing a threat to content creators.

For founders looking to build a personal brand, the discussion emphasized the significance of authenticity, trust, and credibility. Sharing personal experiences and values helps establish trust with the audience and, subsequently, trust in the brand. Striking a balance between vulnerability and professionalism, tailoring content to audience needs, and communicating in a relatable manner were highlighted as key strategies for a successful social media presence.

In conclusion, the panel at TechSparks 2023 offered insights into optimizing LinkedIn for personal branding and professional growth, with a focus on content strategy, AI’s role, and authenticity for founders.

Re-reported from the article originally published in The Yourstory