Taskmo Research: Women’s Participation In Gig Economy Sees Upward Growth
Participation of women in the gig economy has seen steady growth in the second and third quarters of the calendar year 2022, according to a research report by Taskmo, a tech-driven gig discovery platform.
The Taskmo platform offers over 15,000 tasks per day. It caters to large enterprises, small and medium businesses, and startups helping them find relevant talent to do the job on a task basis. The platform has over 75,000+ gig workers registered. As per data, in the last quarter, women’s participation in the gig economy has increased to 36% from 27%.
An analysis of the data from the platform also showed that there had been drastic demand for remote work from women. Also, women’s participation in the gig economy has risen 300% year-on-year, Taskmo said, adding that 33% of overall tasks are digital whereas 67% hyperlocal.
“There could be several reasons such as flexibility of job timings, extra income, the lesser barrier to entry, no full-time commitment, portfolio development, and a no-string-attached relationship with their jobs that help them to balance their personal and professional life better than before,” Taskmo said.
More women from tier-two cities have participated in the gig economy compared to tier-one cities. Women from tier-two cities such as Indore, Bhopal, Pune, Coimbatore, and Mysore, make up the majority of those who are opting for gig job roles. Women from Pune have the highest number of participants whereas Bhopal has seen the least participation. Because Tier 2 cities are in a continuously developing stage where demand for jobs is always higher than the supply, remote work has emerged as a boon for them after the pandemic.
Though the gig economy does not come with gender specifications, at Taskmo, out of the 26,750 tele-callers registered, 68% are women taskers. Women also get a higher income depending on the increase in sales. A few other job roles such as Micro-influencers, Digital promoters, brand promoters, and micro-influencers are also popular amongst women.
Credits: Mint
