This Woman Entrepreneur’s D2C Startup Aims to Make STEM Education Practical for Children
Founded in 2020, ThinkerPlace offers STEM-based educational DIY toys to enable end-to-end learning for children aged between six to 13 and older.
Founded in 2020, ThinkerPlace offers STEM-based educational DIY toys to enable end-to-end learning for children aged between six to 13 and older.
Deepti Sharma is no stranger to the education industry. After she got married soon after graduating in law from Pune University, she started working as the head of the production department at a publishing company run by her in-laws and very quickly fell in love with entertaining young minds through books.
When the publishing unit had to close, the family ventured into formal education, and Deepti became the founding member of the Lexicon Group of Schools in 2006.
Fourteen years later, Deepti took the entrepreneurial plunge once again during the pandemic. While teaching science to her daughter in Class 8, Deepti says that although her daughter understood the concepts, she could never wrap her head around its applications in real-life situations and products.
Through an acquaintance, Deepti found a common interest in Saurabh Tiwari who was then working as an electrical engineer, and the duo then started an ed-tech platform that gives young children the freedom to apply classroom learning. Founded in 2020, ThinkerPlace now offers STEM-based educational DIY toys to enable end-to-end learning for children aged between six to 13 years and older.
Based in Pune, Thinker Place offers experience-based learning to develop goal-oriented futuristic skills. The goal, Deepti says, is to eradicate the traditional method of teaching and learning in India.
With a focus on concepts such as robotics, coding, and automation, the startup’s Do-it-Yourself (DIY) kits include a smart hand sanitiser, line following robot, solar fan, water indicator for plants, along with a few patented products as well.
Priced between Rs 1500 to Rs 7,000 for subscription boxes, the products were commercially launched in August 2021, and are available on marketplaces like Amazon, Flipkart, and FirstCry, in addition to its own website. It has fulfilled more than 2,000 orders so far.
Credits: HerStory
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