What’s Driving the Popularity of Natural Beauty in India?
I have always wanted my beauty routine to be good for both me and the planet. That’s why I am excited about natural and organic cosmetics. These products make sure everything, from the ingredients to the packaging, works in harmony with nature. They represent a dedication to sustainability, environmental friendliness, and ethical practices. Let’s explore this world of genuine, trustworthy beauty that we can all feel good about.
Modern beauty trends in India are all about having clear, hydrated skin that looks naturally radiant. People now prefer products that give a smooth, glowing look, without needing heavy makeup. This trend is part of a global move towards appreciating healthy, natural skin.
It’s not just about looks, though. Beauty standards are becoming more inclusive and diverse. The industry is moving away from one standard of beauty to embrace different skin tones, types, and styles. You can see this in the wide range of products available for different needs and ads featuring diverse models. The focus is on celebrating individuality and helping everyone enhance their unique beauty.
Additionally, there’s a growing trend towards sustainability and ethical choices in beauty. People want to know what’s in their products and where they come from. Natural and organic products are becoming more popular, reflecting a broader interest in health and wellness.
This year we can see the trend of going natural, soft-glams, even skin tones. Opting natural look on red carpets and runways was observed at the end of last year. We can safely say that it’s time to say goodbye to synthetic make-up ingredients and say hello to nourishing natural beauty products.
Key Points:
1. Glowing Natural Skin
Achieve a radiant complexion with skincare routines that focus on deep hydration and products that give a glass-like, pore-less finish, highlighting the skin’s natural luminosity.
2. Nourished Lips
Keep your lips soft and supple with nourishing balms and treatments that provide long-lasting moisture, ensuring they remain kissable and smooth throughout the day.
3. Ombre Lips
Create a captivating look with ombre lips, blending two shades seamlessly for a gradient effect that adds depth and dimension to your pout.
4. Healthy Lashes
Enhance your eyes with healthy, voluminous lashes using nourishing mascaras and serums that promote growth and strength, giving you a naturally bold and beautiful gaze.
5. Glossy Lips
Opt for glossy lips to add a touch of shine and fullness, using lip glosses that offer a high-shine finish without the sticky feel, perfect for a youthful and fresh appearance.
6. Blurred Lips
Embrace the soft, romantic look of blurred lips, where the edges are gently smudged for a more natural, effortless finish that complements any makeup style.
7. Soft Glam
Achieve a subtly glamorous look with soft glam makeup, focusing on neutral tones and delicate highlights that enhance your features without overpowering them.
Monochromatic Makeup
Simplify your routine with monochromatic makeup, using a single-color palette across eyes, cheeks, and lips for a cohesive and elegant look that is both modern and chic.
There’s something new and exciting in today’s society:
Korean makeup and skincare have had a huge impact on beauty trends worldwide, especially among young people in India. Known for their detailed multi-step routines and innovative products, K-beauty focuses on achieving a natural and flawless complexion. This is done through deep hydration, gentle exfoliation, and targeted treatments. Popular ingredients like snail mucin, green tea, and hyaluronic acid promise clear, radiant skin.
Young Indians love this approach because it fits with the growing trend of minimalistic and natural looks. Korean beauty trends like dewy finishes, gradient lips, and soft eye makeup are also very popular.
K-beauty’s holistic and inclusive approach encourages self-expression and confidence, helping young Indians embrace their natural beauty and individuality. As a result, Korean skincare and makeup have not only set new beauty standards but also promoted a culture of self-care and wellness among India’s youth.
In my opinion, the beauty mantra today is all about celebrating individuality and embracing the natural. I love how trends are moving towards authenticity, from glowing skin to minimalist makeup and sustainable products to natural hair textures. It’s not about hiding behind cosmetics anymore but highlighting and elevating our innate beauty. To me, it’s all about having the courage to be and feel your most radiant self.
–Surangama Guha is a homemaker, ex-teacher, and former administrator of a reputed school. She is also a dancer with a passion for music. She believes in herself, takes a hand, opens a mind, and touches a heart.
