Women Entrepreneurs Leverage Tech for Solutions

Entrepreneurship is thriving in the U.S., especially among women who are starting businesses nearly twice as often as men in recent years. According to the 2024 Wells Fargo Impact of Women-Owned Business Report, women now represent 39.1% of small business owners and are expanding into diverse sectors like finance, real estate, and technology.

Across these industries, women entrepreneurs are leveraging technology to tackle real-world challenges and drive lasting change. Their unique perspectives and experiences are fueling the development of innovative business models and brands that are reshaping entire sectors.

Paula Panagouleas Miller, founder of the app Karmascore, exemplifies this trend. Her app helps users measure and enhance personal and professional relationships through data analysis—a capability made possible by technological tools. Miller emphasizes the crucial role of data in decision-making, highlighting how technology enables users to track and optimize their interactions effectively.

Despite their significant contributions, female entrepreneurs encounter challenges such as funding limitations, gender bias, and underrepresentation. Miller notes how technology can mitigate these obstacles by improving accessibility and enabling entrepreneurs to achieve more with fewer resources.

Organizations like Women Who Tech, SheEO, and Female Founders Alliance play pivotal roles in supporting women entrepreneurs by providing resources, mentorship, and funding opportunities. These initiatives empower women to navigate the complexities of the tech industry and scale their ventures.

Ultimately, women leveraging technology in entrepreneurship impact beyond individual success stories. Their innovations address critical societal issues and inspire future generations of women to pursue careers in technology and entrepreneurship. By promoting inclusivity and diversity within the tech industry, these trailblazers pave the way for transformative advancements and a more equitable future.

Re-reported from the article originally published in Forbes.