Women’s Sports Get Their Own TV Network Via 24/7 Streaming Outlet

The first-ever network to focus on female athletes, the Women’s Sports Network, launched recently, offering 24/7 streaming of original programming, competitions, documentaries and a daily studio show “Game On.”

The Women’s Sports Network is a free, ad-supported network featured on streaming services including Amazon.com’s Freevee, Fox Corp.-owned Tubi, FuboTV and smart TVs. The new network comes at a time when investment and viewership numbers for women’s sports are on the rise, yet women only receive a small fraction of media coverage.

“It’s a significant step towards narrowing the gap in media coverage for female athletes, for female sports,” said Angela Ruggiero, CEO and co-founder of Sports Innovation Lab and four-time ice hockey Olympian, who is on the board of advisors for the new network.

“2022 has been a significant year. We’ve looked back to commemorate the 50th anniversary of Title IX, but I think what Women’s Sports Network shows … there’s a real focus on what the next 50 years are going to look like,” said Jon Patricof, CEO and co-founder of women’s sports league network Athletes Unlimited.

The Women’s Sports Network has partnerships with the Women’s National Basketball Association, Women’s Football Alliance, Ladies Professional Golf Association, U.S. Ski and Snowboard, Sports Innovation Lab and World Surf League, among others. It plans to broadcast games starting in January.

The network’s studio show, “Game On,” is hosted by former Harlem Globetrotter and social influencer Crissa Jackson, sports reporter Taylor Felix, sports influencer and former college basketball player Jenna Bandy, and sports reporter and producer Jess Lucero.

Credits: CNBC