Is Pepsi’s Patriotic Logo Redesign the Talk of the Town? The First Rebranding in 15 Years Unveiled!

PepsiCo is gearing up for its 125th anniversary with a redesign of its logo, marking the company’s first substantial rebranding in 15 years. The new logo will pay homage to Pepsi’s traditional labeling while featuring a patriotic yin-yang “globe” with the return of the “Pepsi” wordmark in its classic 80s and 90s style.

The new design replaces the previous globe emblem with a large “PEPSI” in the center of a black circle, surrounded by red, white, and blue stripes. The company’s Chief Design Officer, Mauro Porcini, aimed to give the logo “great energy, confidence, and boldness,” while paying respect to the brand’s history.

The new logo will debut in North America this autumn and in the rest of the world in 2024. PepsiCo plans to use the new logo on electric blue and black cans in the United States and Canada, as well as in marketing campaigns. The richer electric blue and black will be used throughout the brand’s portfolio to give it a contemporary edge.

The previous Pepsi logo was popular among focus groups, according to Todd Kaplan, the company’s Chief Marketing Officer. However, PepsiCo aims to reevaluate its identity and give the brand a fresh and modern look.

As a major beverage brand, Pepsi’s redesign is significant, particularly for women who make up a large portion of its consumer base. The patriotic design is sure to resonate with many Americans, and the bold lettering will catch the eye of shoppers. The rebranding also highlights the company’s commitment to keeping up with the times while staying true to its roots.

Staff Reporter