Did Sha’Carri Richardson Secure a $20M Nike Deal for 5 Years?

Sprinter Sha’Carri Richardson is reportedly in talks with Nike to launch her own line of athletic wear. The line is expected to cater to women of various shapes and sizes, emphasizing inclusivity in athletic apparel. Richardson, known for celebrating women, particularly Black women, has expressed her belief that they are the backbone of the country.

As the gold medalist in the 2023 Budapest 100 meters with a remarkable time of 10.65 seconds, Richardson is set to contribute to Nike’s development of sprinting gear that enhances athletic performance. The collaboration is poised to bring innovation to the world of sprinting.

In addition to her contributions to athletic wear, Richardson’s deal with Nike includes a focus on mental health advocacy. The sprinter, who faced mental health struggles and attempted suicide during high school, aims to raise awareness about mental health in sports through campaigns and events.

Having lost her mother in 2021, Richardson has openly discussed the impact of this loss on her mental well-being. Reflecting on that difficult period, she highlighted the absence of her biological mother during her transition to adulthood, leading her to a dark place.

While details about Richardson’s upcoming athletic wear line are yet to be disclosed, it is anticipated to feature shoes and other sportswear. Importantly, if the deal materializes, it will not affect Richardson’s Olympic eligibility, as it pertains to product development rather than payment for her track and field skills.

The collaboration between Sha’Carri Richardson and Nike holds the promise of delivering inclusive and high-performance athletic wear while also addressing the crucial issue of mental health in the world of sports.

_{Repurposed article already published in Black Enterprise}