12 years since founding, her consumer empire thrives

After twelve years since its inception, Jessica Alba has announced her departure from the day-to-day operations of The Honest Company, the consumer-products giant she founded. In an Instagram post, the 42-year-old actress turned entrepreneur revealed that she would step back from her role as chief creative officer. Despite this change, Alba plans to retain her board seat and continue offering “strategic advice” to the Los Angeles-based company.

Alba’s decision marks a significant transition for The Honest Company, which she founded in 2012. Throughout its existence, Alba has been instrumental in shaping the company’s vision and direction. She expressed confidence in the current leadership team, led by Carla Vernón, to uphold the company’s founding principles and further its impact as an industry innovator.

Being a celebrity-turned-businesswoman was not common before Alba’s venture. While many celebrities endorsed products, few actually founded their own businesses. Alba’s success paved the way for others, prompting a proliferation of famous faces entering the entrepreneurial space.

Since the launch of The Honest Company, Alba has expanded her brand to include Honest Beauty, a line of makeup, skincare, and hair care products. The company’s growth led to its initial public offering in 2021, raising over $400 million. Despite successes, there have been challenges, including legal disputes over product labeling..

Alba’s journey into entrepreneurship was inspired by a personal experience during her first pregnancy. Concerned about the potential health risks posed by certain baby products, she embarked on a mission to create safer alternatives. This determination led to the birth of The Honest Company, driven by Alba’s desire to protect her child and others from harmful ingredients.

Looking ahead, Alba’s plans remain undisclosed. However, reports suggest she is launching a production company called Lady Spitfire. Her entrepreneurial spirit and dedication to innovation indicate that she is not done exploring new ventures.

Alba’s departure from The Honest Company marks the end of a chapter in her entrepreneurial journey. Yet, her impact on the industry and her commitment to creating safer, healthier products endure. As she embarks on new endeavors. Alba’s legacy as a trailblazer in the business world continues to inspire.

Repurposed article originally published in INC