6 Female-Led Eco Brands Define True Sustainability

Earth Day in April reminds us to care for the planet and its people. It’s a time to reflect on our responsibilities and the future. With global health in focus, we asked six female founders from sustainable brands about making better choices, how brands can improve, and what sustainability means in 2024.

Modern Sunday’s Brodie Peteran Sustainability looks different for everyone, with no single “right way” to do it. It involves making informed choices before purchasing anything, from groceries to clothes. Consider if the brands align with your values, make a positive impact, and treat their workers fairly. Sustainability in fashion goes beyond organic cotton t-shirts; it’s about evaluating if the brand stands for what you believe in. We need to make conscious decisions and vote with our dollars, sending a powerful message by buying better, buying less, and making items last.

&OR Collective’s Kristen King Living Earth Day’s spirit daily means brands and consumers must embrace a conscious mindset. Brands must lead by example, simplifying the sustainability journey for everyone. By integrating sustainable practices, brands set a precedent for environmental stewardship, encouraging consumers to choose sustainably made products. At &Or Collective, we innovate and redefine sustainability in all aspects of our business, aiming to lead this change.

Wildcraft Skincare’s Laura Whitaker Challenge yourself to understand where your desire to consume comes from. True joy doesn’t come from possessions. Control your consumerism by adopting a minimalist mindset.

Li/ne Bags’ Anela Dujsic Our business challenges common misconceptions about waste by turning used sails into stylish, functional pieces. Our bags, transformed from landfill-bound items, are a testament to resilience and reinvention.

Ste.Marg.Scot’s Sasha Jardine In 2024, sustainability means using low-impact, locally sourced materials produced in small batches. According to the UN, sustainability is about meeting present needs without compromising future generations. SteMargScot honors this principle, focusing on the direct connection between the land and our clothing, ensuring minimal environmental impact.

Guests on Earth’s Jackie Prince April is a great time to reflect on our choices. One impactful action is to consume less, as everything we use has a planetary cost. Choose high-quality, long-lasting products and avoid trends. Look for brands with credentials like B Corp certification, or those transparent about their supply chains, materials, and ingredients. This helps ensure you support brands committed to sustainability.

By learning from these female founders, we can all make more informed, sustainable choices that benefit the planet and future generations.

Re-reported the article originally published in Vita.