Founder Built a Google-like Platform Specifically for Black Women

The initial concept began as a social media platform specifically for Black moms to support each other in their parenting journey. However, it quickly transformed into something far more comprehensive. “The conversations extended beyond just children,” Higginbotham Butler tells ESSENCE. “Many women needed help with a variety of issues.”

This Founder Created a Google for Black Women “We have spent the last 18 months retooling, reconfiguring, and pivoting as a company to truly create a community for Black women—a Google specifically for them.”

The platform, named Akina, is set to officially launch later this year. It will encompass three primary pillars: entrepreneurship and career development, mental health and wellness, and maternal health and healthcare. Akina will feature expert and peer-supported advice vetted by the Akina team. Additionally, there will be pop-up events held nationwide to foster meaningful relationships among Black women, which Higginbotham Butler says are “so needed.”

“Oftentimes, we think we are in it alone and must put on a superwoman cape to figure things out, but we all need help. We can lean on one another to achieve our goals.”

Akina will operate on a freemium model. The free membership tier offers limited access to the platform’s articles. The $20/month tier grants full access to the app and website, along with discounted entry to in-person events and experiential moments.

“This vision was placed on my heart years ago, and I couldn’t keep running from it. I had to do it,” Higginbotham Butler says. “Like many others, I struggle with impostor syndrome,” she shares, holding back tears. “It was a lot for me to overcome that. So to have a space that encourages, provides for, and celebrates women all in one place is incredible.”

Re-reported from the article originally published in Essence.