Jennifer Lopez cancels tour due to poor sales and rumors

Jennifer Lopez decided to cancel her “This Is Me… Live” tour, citing the need to prioritize spending time with her family and children. The announcement, made via a statement on her website, addressed the necessity of this decision, acknowledging the tour’s challenges, including reports of low ticket sales and multiple canceled dates.

The tour encountered difficulties early on, with seven dates canceled in March due to what was cited as a “logistical issue through the promoter.” Amidst these setbacks, Lopez expressed her heartache and devastation, emphasizing her intention to take time off to be with her loved ones. She assured fans that ticket refunds would be issued.

This cancellation comes during a challenging period for Lopez, marked by speculation surrounding her relationship with Ben Affleck and viral social media posts critiquing her past actions. The tour, initially conceived as a promotional effort for her latest album, “This Is Me.

Originally titled “This Is Me… Now: The Tour,” the event underwent a rebranding to encompass Lopez’s greatest hits across her entire career. Despite her efforts, the album’s debut sales fell short of expectations, prompting a reassessment of the tour’s focus and format.

The tour was intended to span 30 cities in North America, marking Lopez’s return to headlining concerts after a five-year hiatus. However, ongoing challenges and personal priorities led to its cancellation, underscoring the complexities of balancing career demands with family commitments.

Amidst ongoing rumors about her personal life and scrutiny from social media, Lopez remains focused on her family and future projects. Despite the setbacks, her decision to prioritize her loved ones reflects her commitment to maintaining a sense of balance amidst the demands of fame and fortune.

Re-reported from the article originally published in Forbes.