Get ready for the Boho-Chic summer trend surge

In 2004, Sienna Miller in Notting Hill and Kate Moss at Glastonbury epitomize boho chic, a blend of vintage and laid-back style. Mary-Kate and Ashley Olsen, Jessica Alba, and Kate Hudson also embrace this trend, marking its widespread appeal. Two decades later, boho chic resurfaces, led by Chloé designer Chemena Kamali, capturing a desire for carefree, lighter fashion. Kamali’s debut collection in Paris echoes the ’70s with flouncy hems, shirred necklines, and wooden clogs, reminiscent of the Chloé aesthetic from the 2000s. Sienna Miller praises the show, expressing a longing for every piece. While Sienna Miller’s vintage wardrobe initially fueled the boho resurgence, the Olsen twins introduced a grungier twist, termed “bobo chic,” characterized by long-strand necklaces and maxi skirts. This trend resurfaces on fall 2024 runways, reflecting a contemporary yearning for relaxed, eclectic fashion.

While the recent resurgence of boho chic hasn’t seen a notable increase in demand for vintage pieces, Cherie Balch from Shrimpton Couture anticipates a potential surge if the trend gains traction on social media. Today’s boho chic is more of a look than a movement, losing some of its original political context from the ’70s. The trend’s historical lack of diversity is being challenged, with more experimentation and inclusivity in contemporary fashion. Rooted in a desire for freedom and authenticity, the current interpretation of boho reflects a longing for ease and individuality. Unlike its previous iteration driven by social media, today’s boho is nurtured by the runway, appealing to a niche audience rather than the mainstream. Led by designers like Chemena Kamali, the revival aims to capture the spirit of self-expression and personal definition.

Re-reported from the article originally posted in Vogue world.