Savannah James’s Let It Break redefines women’s connections
When Savannah James’s daughter mentioned wanting to be just like her mother, it set off a transformative journey for the entrepreneur and beauty aficionado. That passing remark from then six-year-old Zhuri, now nine, made James reflect on her life and inspired her to make significant changes. Married to basketball legend LeBron James, with whom she also shares sons Bronny and Bryce, Savannah found in Zhuri the motivation to explore her own passions and purpose. “She’s my inspiration to work on myself and figure out my passions and my purpose,” James says.
This inspiration led to the creation of Let It Break, a new initiative for women who aim to become the best versions of themselves. James is launching this venture with April McDaniel, founder of the creative agency Crown + Conquer. Together, they are focusing on enhancing mental, physical, and spiritual wellness, which is central to Let It Break’s mission.
Let It Break is envisioned as a women’s membership community dedicated to personal growth and self-discovery. The initiative will provide educational programming, resources, and tools for women seeking a highly curated approach to building relationships—though James and McDaniel emphasize it’s not just networking. The core of Let It Break includes members-only workshops, ongoing master talks, peer-led groups called “accountability pods,” and immersive dinner conversations.
James and McDaniel’s goal is to create more than just a movement; they aspire to forge a space and means for women to come together and become stronger versions of themselves. They hope that through these meetups and events, women will form genuine friendships and support systems.
The initiative aims to be a holistic approach to self-improvement, offering a safe and empowering environment for women to explore their potential. By focusing on overall wellness, Let It Break seeks to help women build resilience and confidence in various aspects of their lives.
In summary, Savannah James’s new venture, Let It Break, rethinks how women come together and connect. Inspired by her daughter, James aims to provide a platform for women to engage in personal growth and self-discovery, fostering an environment of support and empowerment. Through educational programming and community-building activities, Let It Break aspires to help women become the best versions of themselves.
Re-reported from the article originally published from Bazaar.