How Streetwear Took Over the Fashion World?
From its humble beginnings in 1980s skate and surf culture to its current status as a global fashion phenomenon, streetwear has come a long way. With its influence stretching from Tokyo to New York, London to Paris, and now India, streetwear has become a universal language of fashion.
Streetwear Staples
Those comfy hoodies, bold graphic tees, cool sneakers, and caps aren’t just clothes; they’re a statement. Big brands like Supreme and Off-White drop new pieces in limited batches, and fans can’t get enough of them. These releases create huge buzz and have everyone talking, showing just how influential streetwear has become.
International Influences and Collaborations
The genre’s reach is global, with Korean brand Gentle Monster celebrated for its avant-garde designs, and Japanese powerhouse A Bathing Ape (BAPE) known for its collaborations with titans like Nike and Adidas. In India, NorBlack NorWhite is redefining streetwear by integrating traditional Indian textiles with contemporary fashion, attracting a global audience.
Social Media Trends
Platforms like Instagram, TikTok, and Twitter have blown up streetwear. With millions of posts and viral trends, they’re where people get inspired and show off their latest finds. Influencers and fashion icons like Kanye West and Virgil Abloh are not just wearing the trends—they’re setting them.
India: A New Chapter in Streetwear
Kolkata, a city in the eastern part of India, is now a hub for streetwear enthusiasts. Gariahat and New Market offer a unique blend of traditional Indian craftsmanship and modern streetwear styles. International tourists flock to these markets to experience the city’s vibrant streetwear culture, taking back pieces that are conversation starters in cities like Tokyo, London, and New York.
Experience the exciting blend of tradition and modern style in India’s streetwear scene. If you’re a fashion enthusiast looking for the next big trend, this is the place to be. Come explore the unique fashion vibe and see what’s making waves in the world of streetwear!
–Surangama Guha is a homemaker, ex-teacher, and former administrator of a reputed school. She is also a dancer with a passion for music. She believes in herself, takes a hand, opens a mind, and touches a heart.
