Brands Pursue Eileen Akbaraly's Female Market Appeal

***_{Image Credit – COURTESY OF MADE FOR A WOMAN}***

Eileen Akbaraly’s Made for a Woman brand has captured attention since its 2019 launch. With a recent collaboration with Chloé, interest from LVMH, and a series of pop-ups, the brand’s success lies in its atelier in Madagascar.

The label, rooted in social entrepreneurship, empowers local communities, particularly women, offering professional training and support. Managed by Akbaraly, the atelier now employs over 350 artisans, focusing on vulnerable groups. Challenges include managing diverse backgrounds and garnering international attention for Madagascar’s potential.

The brand’s responsible approach extends to its products. Made for a Woman uses locally sourced materials, like raffia, dyed with organic colorants. Scraps are repurposed or donated, and plastic-free packaging is handmade. These efforts have earned sustainability awards and attracted collaborations.

Chloé’s partnership signifies validation for the project, with talks ongoing with other fashion houses. The brand also explores home decor, expanding its offerings beyond accessories and ready-to-wear.

Key collections debuted during Milan Fashion Week, gaining traction in luxury multibrand stores and online platforms. Physical pop-ups in Milan, Munich, and Dubai aim to enhance visibility.

While Europe and China lead in sales, the brand gains momentum in the U.S., Australia, and Brazil. Prices range from 180 to 540 euros for bags and 210 to 250 euros for hats, with apparel ranging from 360 to 1,000 euros.

To enhance customer engagement, products are labeled with artisans’ names, fostering a connection between craftsperson and consumer. A partnership with Certilogo adds authentication and traceability to items, sharing artisans’ stories.

For Akbaraly, Made for a Woman is a means to a larger social impact. While she envisions selling the company eventually, her focus remains on its growth and sustainability.

In summary, Made for a Woman’s success lies in its socially responsible model, empowered by the community in Madagascar. Through partnerships, sustainable practices, and a commitment to social impact, the brand continues to expand its reach and influence in the fashion industry.

Re-reported from the article originally published in WOMEN’S WEAR DAILY.