Disney World’s Female Entrepreneurs: A Magical Business Boom
Women entrepreneurs are taking over Walt Disney World, and it’s not just about fairy tales and fantasy. The Walt Disney Company has a long history of recognizing women’s contributions, with Walt Disney himself stating that if a woman could do the job, she was worth as much as a man – a sentiment that still holds true today.
In the heart of Orlando’s Disney World Resort, a new wave of women entrepreneurs is making their mark. While Disney is famous for its theme parks and iconic attractions, it’s also becoming a hub for women-owned businesses. Stroll through Disney Springs or Disney’s BoardWalk, and you’ll find a growing number of storefronts and restaurants owned by these dynamic women.
One exciting addition is the shop, owned by Gwendolyn Rogers. Slated to open in early 2024 at the former location of Disney’s ESPN Club restaurant, this will be Rogers’ third restaurant venture. Her journey from a home baker to a Disney establishment is a testament to her entrepreneurial spirit.
Rogers, a small business owner and a mom with a passion for cooking, initially baked goods for her family. As demand grew, she realized she had something special on her hands. Her first shop, which took two and a half years to build, was an instant hit, with lines stretching out the door and down the sidewalk. Now, she’s bringing her culinary talents to Disney World, hoping to transport visitors to a different world with her bakery and restaurant.
Re-reported from the article originally published in Forbes