Linda Yaccarino: The Dynamic CEO Replacing Twitter’s Parag Agarwal

Image credit: DNA

Last year, an IIT alumnus, Parag Agarwal, made headlines as the Twitter CEO, raking in a salary of around Rs 8 crore, alongside restricted stock units valued at approximately Rs 94 crore. His total package exceeded Rs 100 crore. However, this stint was short-lived, as he was swiftly replaced after Twitter’s acquisition by Elon Musk in a colossal $44 billion deal. The new CEO, Linda Yaccarino, an alumna of Penn State University, has been making waves with her transformative leadership.

Linda Yaccarino’s background in liberal arts and telecommunications may seem unconventional for a tech company CEO, but her track record speaks volumes. Her tenure at NBCUniversal, where she served as Executive Vice President/COO for Advertising Sales, Marketing, and Acquisitions, was marked by revolutionary changes in the network’s ad sales operation, bringing it into the digital age.

One of her crowning achievements was spearheading the launch of the ad-supported Peacock streaming service, showcasing her prowess in the industry. Beyond this, Yaccarino chaired the WEF’s Taskforce on the Future of Work and played a pivotal role on the steering committee for the WEF’s Governors of the Media, Entertainment, and Cultural Industries.

While her last reported salary stood at $4 million (approximately Rs 33 crore), her net worth is rumored to exceed $30 million. Linda Yaccarino’s remarkable journey from her alma mater to becoming the CEO of a major tech company is a testament to her exceptional abilities and transformative leadership in the ever-evolving world of digital media.


Re-reported from the article originally published in DNA