Empowering Indian Football: Aakriti Vohra’s Vision
In the realm of Indian sports, where cricket dominates the landscape, Aakriti Vohra stands as a beacon of change, championing football talent on global platforms. As the Global Networking Delegate of LALIGA, she has not only spearheaded the league’s exponential growth in India but has also strategized grassroots initiatives to nurture athletes from underrepresented communities.
Charting a Path in Sports Marketing
Aakriti Vohra’s journey into the sports marketing industry began during the nascent stages of professionalization in India. Her pivotal role in the 2010 Commonwealth Games in Delhi marked the onset of a career fueled by passion and dedication. Amidst the dominance of cricket and emerging grassroots initiatives, Vohra’s decision to pursue sports marketing offered an exciting departure from conventional corporate paths.
The Evolution of LALIGA in India
Since its inception in 2017, LALIGA’s presence in India has witnessed remarkable growth under Aakriti Vohra’s stewardship. Strategic pillars focusing on localization of digital content, immersive fan experiences, and partnerships with stakeholders have propelled LALIGA’s popularity in the cricket-centric nation. Despite the challenges posed by cricket’s dominance, Vohra’s long-term strategies have steered LALIGA towards sustained growth.
Fostering Opportunities for Female Football Aspirants
In a country where male footballers struggle for recognition, the challenges for female aspirants are even more pronounced. Despite this, the emergence of talents like Aditi Chauhan, Bala Devi, and Kajol D’Souza signals a promising future for women’s football in India. Through initiatives like the LALIGA Football Schools project and partnerships supporting women’s football, Aakriti Vohra aims to inspire and empower the next generation of female athletes.
Overcoming Obstacles in Women’s Sports Viewership
Building appropriate infrastructure and fostering grassroots initiatives are crucial steps towards promoting inclusivity in women’s sports. As awareness grows and infrastructure improves, the momentum for women’s sports will inevitably accelerate. Through platforms like LALIGA Genuine and partnerships with organizations like the Vicente Ferrer Foundation, Vohra is committed to promoting inclusivity and reducing gender inequality in sports.
Lessons in Leadership and Personal Growth
For Aakriti Vohra, leadership is a journey of hard work, self-belief, consistency, and constant learning. As she reflects on her industry experience, she emphasizes the importance of understanding moments, choosing battles wisely, and practicing kindness. Through her leadership at LALIGA, Vohra continues to redefine the contours of Indian football, inspiring a generation of athletes and reshaping the sports landscape.
Re-reported from the article originally published in The shethepeople