Hailey Bieber Finally Launches Rhode, Her Long-Awaited Skincare Line

Credits: rhode Instagram

For months, Hailey Bieber has been dropping hints about her skincare line all over social media and fans simply couldn’t wait any longer. Well, the good news is, the wait is finally over as the model finally launched her skincare brand, Rhode.

This minimalist line of skincare products include, Peptide Glazing Fluid, a Barrier Restore Cream and three peptide-enriched lip treatments – unscented, watermelon and caramel. This collection focused on adding ultra hydration and plumpness to the skin. The Peptide Glazing Fluid is basically Bieber’s signature step to dewy skin, which is an absorbing serum that plumps and hydrates the skin. The Barrier Restore Cream is a rich yet lightweight moisturizer to soothe and restore the skin’s barriers. Last but not least, The Peptide Lip Treatment comes in both as a slight tint and as a clear gloss.

Credits: rhode Instagram

Rhodes has been in the works for over two years. These vegan products have been developed with derm-approved ingredients like peptides, niacinamide, and squalane.

Named after Her family middle name – Rhode has been greatly influenced by Bieber’s mom and grandmother, both of whom she shares the middle name Rhode with. Since her childhood her family always taught her the importance of self-care. “Getting out of the shower or the bath as a kid, my mom would slather my body head to toe with so much hydration. And I feel like that sticks with you as you get older.”

Credits: rhode Instagram

Rhode is more than just another skincare line by a celebrity. Bieber’s vision is crystal clear as she wants “people to feel like they are included in something that feels cool and essential and aesthetically pleasing to them,” she says. “It’s not just a skin-care brand, it’s the world of Rhode and everyone’s invited. I want people to feel included and I want them to feel like they are getting access to amazing skin care.”