Lenzing and DVF drive mainstream adoption of responsible fashion

INSIGHTS
- Lenzing Group and DVF introduce sustainable TENCEL and LENZING ECOVERO fibers into DVF's collections.
-The 2024 Festival of Color collection blends style with sustainability, reducing carbon emissions and water usage.

Lenzing and DVF Partner to Promote Sustainable Fashion

Lenzing Group, a leader in wood-based specialty fibers, has teamed up with iconic fashion brand Diane von Furstenberg (DVF). Their goal is to bring TENCEL and LENZING ECOVERO fibers into mainstream fashion. These eco-friendly fibers, sourced from sustainably managed wood, now enhance DVF’s fashion items and accessories. Currently, you can find these collections in DVF’s online and physical stores. Excitingly, new collections will debut in Q3 2024.

Blending Style with Sustainability

This collaboration marks a significant step in both companies’ commitment to environmental responsibility. DVF, known for its timeless designs and dedication to empowering women, now uses Lenzing’s fibers. Certified with the EU Ecolabel, these fibers blend style and sustainability.

Introducing Eco-Friendly Fibers

Since January, DVF collections have featured TENCEL and LENZING ECOVERO fibers. These fibers enhance the quality and comfort of DVF’s garments with rich colors, breathability, and softness.

Festival of Color Collection

The 2024 “Festival of Color” summer collection celebrates global festivals with vibrant colors and patterns. This collection includes garments made from LENZING ECOVERO fibers, silk, linen, and cotton.

A Long-Term Commitment

The partnership with Lenzing is embraced by DVF to bring sustainable fashion to the forefront. According to Jessie Chen, DVF Global Strategic Partner and CEO of Greater China, the ‘Festival of Color’ collection marks the beginning of a long-term commitment to conscious fashion.

Driving Conscious Fashion Choices

Harold Weghorst, Senior Director of Marketing and Branding at Lenzing AG, expressed delight in collaborating with DVF. Resource-efficient materials from sustainably managed wood are being brought into mainstream fashion. It is demonstrated that fashion can be stylish and environmentally friendly, as the fibers are produced with at least 50% less carbon emissions and water consumption.

Furthermore, Lenzing’s focus on innovative fiber solutions aligns perfectly with DVF’s vision for sustainable fashion. Using TENCEL and LENZING ECOVERO fibers, DVF is making significant strides towards driving meaningful change and promoting conscious fashion choices.

Looking Forward to Sustainable Fashion

Additionally, new flagship collections featuring these sustainable fibers will launch in Q3 2024. More information will be available closer to the release date. This partnership shows how fashion can be stylish and environmentally responsible, setting a new industry standard.

Setting a New Standard in Fashion

In conclusion, the Lenzing and DVF collaboration highlights eco-friendly materials and emphasizes sustainability in fashion. By combining DVF’s iconic designs with Lenzing’s innovative fibers, this partnership aims to influence the future of fashion, making it more sustainable and stylish. This alliance demonstrates that fashion can stay attractive while prioritizing the planet, paving the way for more brands to adopt sustainable practices.

Re-reported from article originally published in FIBRE2FASHION