Moms Unite: Empowering with Eco Diapers

Pallavi Utagi’s entrepreneurial journey is a tale of determination and resilience. Starting with an eco-friendly cloth diaper brand in 2016, she faced challenges but built a loyal army of mothers to defend and grow her brand. In 2019, an imposter threatened to clone her brand, but Utagi’s quick thinking and the support of her team thwarted the attempt.

Her passion for the product stemmed from her own experience as a new mother looking for a diaper solution that combined convenience and sustainability. Utagi’s dedication led her to hire new mothers as employees, creating a community that resonated with the brand.

Despite a rival’s entry, the brand persevered due to its strong connection to mothers and their needs. It now has 80 stores across India and a revenue run rate of ₹80 crore for FY23.

Re-reported from the article originally published in Forbes India