Phool, a brand committed to environmental sustainability and the circular economy, is making waves with its innovative approach to tackling the issue of temple waste in Uttar Pradesh. This eco-conscious brand actively collects discarded flowers from temples on a daily basis, repurposing this floral waste into a range of beautiful, eco-friendly gifting items. From charcoal-free incense to organic and biodegradable packaging materials, Phool’s products are a testament to their dedication to eco-friendliness.
Their product lineup is both diverse and captivating, appealing to those who prioritize sustainable living. Phool offers bambooless incense sticks, handcrafted ceramic diyas, marble jhali aroma oil burners, havan samagri (sacred offerings for rituals), and the luxurious rajwaadi saunf and Indian rose mishri for those who appreciate traditional Indian flavors and fragrances.
One of their standout offerings is a collector’s edition pack of 55 cards, priced at Rs 970. These cards beautifully illustrate the remarkable stories of medieval Indian kings celebrated for their legendary feats. It’s a perfect choice for history enthusiasts and those seeking unique gifts with cultural significance.
However, perhaps the most delectable and intriguing product in Phool’s lineup is the motichoor ladoo candles, available in sets of four for Rs 245. These candles are crafted from soy wax and feature a layer of vark or silver foiling on top, expertly applied by actual halwais (traditional sweet makers). While they may look enticingly edible, it’s important to resist the temptation, as they are candles meant for creating a delightful ambiance.
Phool’s dedication to environmental responsibility and their ability to turn temple waste into meaningful, sustainable gifts make them an ideal choice for eco-conscious consumers. By supporting Phool, customers not only contribute to waste reduction but also bring the beauty of upcycled floral waste into their homes, all while indulging in unique and culturally rich products. In a world where sustainability is of utmost importance, Phool stands out as a brand that not only values the environment but also celebrates India’s cultural heritage through its unique and thoughtfully designed offerings.
Re-reported from the article originally published in The Mid Day English