Artbox empowers Armenian women entrepreneurs in the fashion industry

The fashion industry has been a hub of creativity and employment for ages. Women entrepreneurs in fashion bring fresh ideas and cultural stories. Artbox, by Creative Armenia, supports women in fashion. It helps them learn skills and grow their businesses. The program is free and online, making it accessible.

Artbox started as an idea and then became a reality in December 2021. It partnered with the European Union and other projects to launch. Now, it has four main programs and has helped 65 founders.

Let’s look at five fashion brands by Armenian women from Artbox.

1. Hovash by Sona Hovhannisyan: Sona believes jewelry tells stories. Her brand empowers individuals through unique pieces. Artbox helped her develop practical skills and grow her brand.
2. 57 Metanoia by Ghazaryan Sisters: Anush and Mariam create bags inspired by nature. Their brand focuses on sustainability and conscious living. Through Artbox, they gained valuable insights and learned effective tactics.
3. Artuyt by Arevik Arakelyan: Arevik combines art and fashion, representing Armenian culture. Artbox helped her expand her brand and create meaningful connections.
4. NENSI AVETISIAN by Nensi Avetisian: Nensi’s brand is inspired by Armenian traditions and sustainability. She emphasizes honesty and openness in her work. Artbox gave her a professional perspective and financial support.

These women entrepreneurs show that pursuing your passion is possible. They encourage aspiring entrepreneurs to believe in themselves and be persistent.

Artbox and programs like it play a vital role in empowering women in the fashion industry. They provide resources, mentorship, and opportunities for growth. Promoting inclusivity and diversity in fashion benefits everyone and creates a more dynamic industry landscape.

Repurposed article originally published in The armenian weekly