Afro Unicorn: Empowering Women

Unleashing the Unicorn: A Trailblazing Journey

In a world where multitasking has become second nature, April Showers stands out as a beacon of inspiration. Affectionately dubbed the “Afro Unicorn” by a friend, Showers embodies the essence of resilience and empowerment. What started as a personal accolade swiftly transformed into a movement, with Showers launching the Afro Unicorn brand in 2019. The brand, initially aimed at uplifting Black mothers, has now blossomed into a multifaceted empire, offering everything from fashion apparel to toys, books, hair products, and party supplies.

Reaching New Horizons: From Local Success to Global Recognition

Showers’ vision transcends boundaries. Her determination to empower women resonates globally, as evidenced by Afro Unicorn’s presence in over 40,000 stores worldwide, including retail giants like Walmart, JCPenney, and Target. For Showers, this expansive reach was not just a goal but a necessity. She saw mass retail distribution as the key to sharing her message of empowerment on a global scale.

The Power of Ownership: Breaking Ground in Licensing

A pivotal moment in Afro Unicorn’s journey came with Showers becoming the first Black woman to license a character brand to a major retailer. This landmark achievement not only symbolized progress but also highlighted the importance of ownership and creative control. Showers emphasized that with licensing, she retains 100% ownership, creative autonomy, and quality assurance—a testament to her unwavering dedication to her brand’s integrity.

Changing Narratives: Redefining Softness and Strength

Beyond business success, Afro Unicorn aims to challenge societal perceptions of Blackness. Showers confronts stereotypes head-on, advocating for a more nuanced understanding of Black identity. She emphasizes the need to redefine notions of delicacy and softness, challenging the harmful biases that permeate society. Through her brand, Showers seeks to amplify voices that have long been marginalized, reshaping narratives and fostering inclusivity.

Paying It Forward: Empowering Women Entrepreneurs

Showers’ journey is not solitary but shared with a community of women she strives to uplift. From the outset, she has prioritized collaboration and support, highlighting fellow entrepreneurs and their ventures. This commitment to collective growth reflects Showers’ belief in the power of unity and solidarity among women in business.

Embracing Growth: Trusting the Journey

As Afro Unicorn continues to flourish, Showers embraces the evolution of her role. She acknowledges the importance of delegation and trust in her team, recognizing that true leadership extends beyond individual effort. By relinquishing the need to control every aspect, Showers paves the way for sustainable growth and innovation within her company.

Dreaming Big: A Vision for the Future

Looking ahead, Showers remains unwavering in her ambition. Her ultimate goal? To make Afro Unicorn a global phenomenon, surpassing even the reach of iconic institutions like the Girl Scouts. With her unwavering determination and commitment to empowerment, April Showers is poised to leave an indelible mark on the world—one unicorn at a time.

Re-reported from the article originally published in The Blavity