In recent years, India seems to have excelled in producing top global CEOs. After Leena Nair, Laxman Narasimhan, Sundar Pichai, Parag Aggarwal, and Shantanu Narayen another Indian has joined the list – Devika Bulchandani, who has been recently appointed as the new global CEO of iconic advertising agency Ogilvy.
Bulchandani, who was born in the small town of Amritsar, completed her bachelor’s degrees in English and Psychology at St Xavier’s College in Mumbai, before moving to the US in 1990 to pursue a Master’s degree in communications from the University of South California.
After serving as Ogilvy’s North America CEO for several years, She takes over from Andy Main to become the Global CEO of the company. In her new role, Bulchandani will be responsible for the agency’s businesses across 131 offices in 93 countries across advertising, public relations, experience, consulting and health.
In a recent statement from the company, Bulchandani was described as the ‘most multi-talented and champion of creativity who brings different passion, purpose, and an uncompromising focus on generating impact to everything she does. “Her love for our industry, deep understanding of client’s needs and track record of delivering growth for agencies and brands make her the perfect choice to lead Ogilvy to even greater success, and we are proud to have her as our company’s member.”
Before joining Ogilvy in the year 2021, she spent over two decades in the advertising industry. She rose through the ranks at fellow advertising company McCann.She is best known for her role in the marketing campaigns of Kraft, Unilever and Mastercard.
Ogilvy is one of the best-known advertising agencies in the world. It was founded in 1948 in New York and has designed and executed ad campaigns for companies including American Express, Merrill Lynch, IBM and Dove. Ogilvy had handled the Incredible Indian tourism campaign in India, whereas it also sought to promote international tourism in India. In 2021, Ogilvy’s parent company WPP had revenues in excess of $12 billion (Rs. 1.08 lakh crore).
Credits: Office Chai
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