President Murmu has highlighted the importance of sensitivity toward the dignity of women in news and advertisements. In today’s world, the media plays a crucial role in shaping society’s beliefs and values. News and advertisements have a significant impact on how women are perceived and treated, and therefore it is essential to ensure that they are presented in a dignified and respectful manner.
Unfortunately, many news stories and advertisements still objectify women and perpetuate harmful stereotypes. These portrayals can lead to a culture of harassment, violence, and discrimination against women, which in turn affects their dignity and well-being. This is why it is crucial for the media to be mindful of the impact of their reporting and advertising on women and to strive for more positive and empowering depictions.
Media houses have a responsibility to ensure that their content does not perpetuate gender stereotypes or promote negative attitudes toward women. News organizations should take care to avoid sensationalizing incidents of violence against women or exploiting them for clickbait. Similarly, advertisers should avoid objectifying women’s bodies and perpetuating harmful gender norms that suggest women’s worth is primarily based on their appearance. Media should instead focus on creating content that celebrates the diversity and strength of women. By portraying women as capable, intelligent, and valuable members of society, we can create a culture that values and respects them. This will contribute to a safer, more equal, and more just society for women, where their dignity and rights are protected and upheld.