Success Story of millet export

Priya Gunasekar, a 39-year-old entrepreneur hailing from Khajamalai in Tiruchi, embarked on a millet trading venture alongside her sister Akila in Ariyalur a few years ago. Little did she anticipate that her business would rapidly gain international acclaim. In just seven years, Ms. Priya has become a standout figure in the millet export industry, solidifying her position as one of the leading exporters in the State of Tamil Nadu.

Ms. Priya’s millet products have transcended borders, reaching markets in countries such as the United States of America, England, Sweden, Denmark, Dubai, Singapore, and Malaysia. What began as a modest endeavor has transformed into a flourishing enterprise with global reach.

The journey started with a noteworthy investment of ₹1 crore and a team of 10 employees. Today, her business has witnessed exponential growth, boasting a staggering turnover of ₹136 crore. The number of individuals directly employed by her has skyrocketed to 180, a testament to the rapid expansion of her enterprise.

An impressive aspect of Ms. Priya’s success story is her commitment to empowering women in the workforce. Over 90% of her employees are women, reflecting her dedication to gender inclusivity and economic empowerment. As the business continues to thrive, it serves as a beacon of inspiration for aspiring entrepreneurs, especially women looking to make their mark in traditionally male-dominated industries.

Ms. Priya Gunasekar’s remarkable journey underscores the potential for success that lies within determined and visionary individuals. Her story not only highlights the economic impact of women-led enterprises but also showcases the global demand for traditional and locally sourced products like millets. In the competitive world of exports, she stands as a shining example of how passion, dedication, and strategic planning can lead to extraordinary accomplishments.

_{Repurposed article originally published in the Hindu}